Analog Tweets

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by KELSEY SNOOK 

Interactive technology that takes it slow and fast at the same time – The Walker Art Center created analog tweets for the 2012 American Association of Museums Annual Meeting & Museum Expo in Minneapolis.

The idea – You write it, we tweet it. The analog tweet system was created in partnership with Lunalux’s Jenni Undis. It’s a system for connecting with people but done on two very different scales – There is an in-person one-to-one exchange of hand written messages with lovely letterpressed card. Those notes then get sent out to the great wide twittersphere of Walker’s twitter & facebook followers. So that’s one in-person smile and a message out to roughly two thousand people at the same time.

On the Walker blog, Scott Stulen explains how it works:
We partnered with local print shop Lunalux to create telegram-like letterpressed cards. Each card contains metered spaces for the 128 characters (140 minus the #analogtweet hashtag). You are invited to compose your message, remove the perforated receipt, and we will tweet the message and include a picture of the physical card. It is actually hard to compose a tweet without the ability to have characters auto counted and writing it in one draft…don’t worry we have scratch paper!

If you missed the April conference, you can still stop by and send out your own analog tweet through the summer at the Walker’s other long-time lovely project – Open Field.

Photo credit: Scott Stulen

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