Facebook marketing has become one of the most effective internet marketing strategies for brands looking to attract new customers. One of its key advantages over other forms of online marketing is that it can target users based on their past purchase history. Unlike paid search engine advertising, Facebook marketing allows you to display ads based on the content a user already has, rather than requiring him to volunteer to see an advertisement. This ensures that users will not only see your ads, they will be more likely to act on them. However, before adopting this strategy it is important for businesses to know how to implement it effectively.
Facebook marketing is essentially a platform that offers organic posts and highly targeted paid ads, enabling brands to place their products and services right in front of their target audience. It works by encouraging the audience to “like” or share the content it contains, which will then encourage more people to click on the links in the ads. The more social shares a website gets, the higher the chances of driving additional website traffic to the brand’s website. Branding then benefits from the increased traffic, as they gain exposure and credibility with the audience.
The basic design of Facebook marketing means that users choose what ads to share and which ones to decline, and the system tracks this through the Friends and feeds section. The main section of the site includes the News Feed and the News Menu, which allow users to scroll through recent posts and commentaries. Further, groups can be created within the Facebook interface, which helps users to interact with each other and share any media post that catches their eye. Users can also create custom feeds through the main menu, which allow them to manage all their different feeds from one place. Businesses can use this interface to set up custom web pages, which will be updated regularly, and can act as a vehicle for driving more targeted web traffic to websites.
Branding is also benefitted by Facebook marketing, as it allows users to express their opinions and give feedback on services and products, which will result in higher levels of customer loyalty. By creating a strong online presence, businesses are also able to maintain a steady stream of traffic, and attract new, potential customers, as well as maintaining existing ones. By targeting specific demographics or geography, marketers are capable of reaching out to a specific group of customers, which can help increase conversion rates.
There are several different types of marketing channels that can be used on Facebook, which allows users to create highly targeted campaigns. Facebook advertising can be targeted using demographics, geographic location, behavior patterns, or any other number of factors, which can then be organized into effective ad formats. These include image ads, videos, podcasts, and sales or discount offers, among others. Video marketing can be highly effective and a great way to attract attention; images that can be shared through Facebook are highly targeted and have the capacity to spread like wildfire across the network, reaching a large audience over time.
Email marketing channels are another option available to businesses looking to promote their business through Facebook. Companies can send out relevant lead ads and content to their contacts, which has the potential to be seen and responded to quickly and easily. Business can also choose to send pulse ads, which are short promotional emails sent to a specific group of contacts on Facebook. Users who open these emails are likely to be interested in the product or service on offer, and businesses can use this information to drive more interest to their business.
Sales leads can also be generated through social media marketing strategies on Facebook, as millions of users actively communicate with their friends on the site. Millions of people who become friends with an individual are likely to be interested in purchasing their product or service, and many will do just that if they have access to highly targeted ads or information. Sales leads can also be generated through selling advertisement space. Selling advertising space will cost money, but because of the reach that Facebook has, it is a cost that businesses may consider worthwhile.
Finally, a relatively new form of Facebook marketing has emerged called the “chatbot”. Chatbot ads are automated adverts that appear only on the right hand side of individuals chat conversations, and these adverts can be highly targeted by geography. The use of a chatbot allows businesses to place highly targeted ads which will then be automatically exposed to members of their target audience, generating high conversions for sales leads and ultimately increasing revenues.