Definition: Facebook Marketing is the act of maintaining an active presence on Facebook and promoting a business. Facebook marketing refers to both natural (free) post/active interactions, and sponsored, or “boosted” posts. In essence, anything posted on Facebook can be considered marketing, as long as it’s relevant, original content and supported by persuasive hooks or call-to-action. As an internet marketing tool, Facebook Marketing enables you to connect with your audience, build relationships, acquire new customers and create a larger customer base. A few examples include:
Build Customer Relationships – Engage your customers in meaningful dialog. Ask questions, provide feedback, respond to comments and concerns. Become a thoughtful friend. If you fail to provide customers with the necessary information, feedback or services, you are not likely to succeed. On the flip side, if you provide helpful or interesting content, people will want to visit your website or other outlets to find out more.
– Be a credible source of information. The easiest way to attract attention and build trust is to share relevant information with your audience. For example, a pest control company may post up a video outlining methods for dealing with pesky bed bugs. In this instance, a link between the video and a specific product would be a very effective method of promotion.
– Keep up to date. One of the biggest mistakes made by newer and less experienced internet marketers is waiting to post new content. This is one of the most important things to remember when marketing on Facebook: posts should appear regularly, but not every day. Providing fresh, enticing content once a week or even every day will ensure that your page remains prominently displayed among your friends’ news feeds, encouraging potential customers to interact with what you have to offer.
– Build a professional image. Facebook is known as a top social networking site, so you need to present yourself in a professional manner at all times. Avoid using jargon, being funny or flippant, or making big claims about your business. Instead, focus on talking about the benefits of your products and services in an approachable manner. Mentioning your business location or providing contact information on your Facebook page is always a good idea, as well as a clear indication that you are a real person, not just a faceless corporation. Your fans will take your comments seriously and, because they recognize you as a real person, they’ll be more likely to visit your page and follow your recommendations.
– Keep it specific. Your customers will be following a lot of information about your business on Facebook already, so don’t waste their time browsing through irrelevant posts. Add links to only the types of products or services that your business offers. If you’re in the pet grooming business, for example, provide information about grooming animals, specific pet supplies, or grooming tips. If you have an event scheduled, include a link to your website and confirmations. Don’t try to market your business through the medium of Facebook, since the goal is to keep the interaction between your customers and your business focused.
– Keep your page updated. Update your website regularly and add new content. Interact with your fans, respond to their questions and comments, and share your progress. Keep your fans informed about updates on your website or events. This is one of the more effective ways of Facebook marketing because you’ll gain more credibility with your customers if you appear to be active in your page. It’s also a good way to ensure that your fans won’t lose interest as quickly as your competitors, since they’ll have more chance to see recent updates.
– Do a blog. Write articles and other types of content related to your website and add links to your Facebook page in your resource box. Make sure that you keep up to date with any major newsworthy events within your industry, including company news, tips, and more. A well-kept website – complete with reliable information – is the perfect tool for promoting your products and services.